On Saturday at 10:23, three hundred activists will take part in a homeopathic “overdose”: they will consume several times the recommended dose of a homeopathic “remedy” and see what happens.
Normally exceeding the dose on a medicine would be a very bad idea. However, most homeopathic “remedies” are pharmacologically inactive; they are either plain water, or sugar pills.
As readers will probably know, most homeopathic “remedies” are what’s called 30C. That is, the source ingredient (or “mother tincture” in homeopathic parlance) is diluted 1 part in 100, 30 times. That’s 1 part in 1060. That’s a huge number: 1 part in
1,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000
It far exceeds the Avogadro constant, which is how we know that there is no active ingredient in the final homeopathic “remedy”: there is no chance of a single molecule of the original substance appearing in the final “remedy”.
So we can be sure that taking an “overdose” of a homeopathic “remedy” will not cause any ill effects, except perhaps a sugar rush from the lactose pills.
So why are they doing it? It’s a protest against Boots continuing to stock homeopathic “remedies”, despite admitting that there is no evidence that they are effective.
So what, you might think. Boots are a company, and can sell whatever they want in order to make money. Well, it’s a bit more complicated than that. They are pharmacists; they provide medical advice and we are entitled to demand that they act in an ethical way, as per their own code of conduct.
They are basically selling medical products that they know have no therapeutic effect beyond placebo, on the basis that there is demand for them.
Compare and contrast the following products:
How is the average customer, who probably won’t be particularly knowledgeable about Homeopathy, supposed to know that only one of them has any actual arnica in it? How can it be OK for the homeopathic product to have things listed as ingredients that are not actually present in the product? I might as well sell an empty jar that I claim has fairy dust in, and list it’s ingredients as “Fairy Dust”.
That’s the point of the event: to increase awareness of what Homeopathy really is; to educate laypersons as to its (lack of) efficacy; to put pressure on pharmacists to not supply products that are known to be ineffective.
Read more: Quackometer, Thinking is Dangerous, Apathy Sketchpad, Quackometer (again), Stuff and Nonsense, and the Lay Scientist
For information on the 10:23 campaign, visit the 10:23 website









































